So, which autoresponder is better? Aweber or GetResponse?
Both services provide you with web-based autoresponder and email marketing service. Both are very close in price (just under $20/month and cheaper per month if you purchase a 1-year contract). Both offer very high deliverability.
Let’s talk about the good, the bad, and the ugly of each service.
The Good
Aweber definitely has a nicer user interface. Links and buttons are laid out in an intuitive manner. It provides a very flexible and sensible web form creator.
In terms of web form creation, Aweber’s web form creator allows you to create in-line, pop-up, pop-under, exit pop-up, pop-over, and lightbox hover type of forms, whereas GetResponse only has in-line, and pop-up form types. Awebber definitely wins over Getreponse in this feature.
However, to make up for the shortcoming in the web form types, GetReponse does provide an API for you to subscribe your visitors via scripting (ie. you could automatically subscribe an user who also registers to your forum).
In terms of autoresponder features, both offer blog broadcast set up (ie. notify subscriber by email whenever you make a new post to your blog). However, in preset autoresponder series, GetResponse allows subscribers to advance to the next email in the autoresponder series. This feature could be useful if you want to allow your subscribers to advance to the next piece of information without having the users wait for your emails.
Something that Aweber lacks but exclusive to GetResponse is that you can actually purchase email leads via co-registration path. Email leads run from 32¢ to 45¢ per email and are not incentivized nor re-sold.
The Bad
Aweber starts at $19/month, whereas GetResponse starts at $17.95/month. Both gives you up to 500 subscribers for that price. The bad thing is that as you gain more subscribers, your monthly fee will go up as well.
To eliminate unnecessary fee, you will need to periodically filter your list, get rid of emails that have unsubscribed (yes, Aweber counts those against you).
The Ugly
For each of the mailing list in Aweber you are able to upload a suppression list (a list of emails address that have previously opted-out), whereas with GetResponse this is not possible.
In most cases you wouldn’t need a suppression list (since your list comprises of people who have opted-in voluntarily), but if you are doing any type of bulk-email campaigns such as emailing CPA offers to your list, CPA networks will offer you a suppresion list that you should load into your mailing list.
But, if you are not doing bulk-email marketing, then both Aweber and GetResponse should do just fine for your normal autoresponder and/or email newsletter marketing campaigns.
Conclusion
We actually use both services for various applications and websites. But, if we have to choose just one service, then we like Aweber over GetResponse due to the ease of use, and the fact that it has nicer looking email templates.
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